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Research papers

Needed

Today, the process by which advertisers select the programs within which to present their messages is a one-dimensional process based upon a quantitative estimate of the size of the audience, defined by age and sex, delivered by each program. This...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Author: David F. Poltrack
June 15, 1997
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Citation

Poltrack, D. F. (1997a, June 15). Needed. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/needed


Research papers

Learning to live in Lilliput, the media-land where small is beautiful

Severe TV audience fragmentation in the United States is prelude to a worldwide ratings slide. This paper argues that from the experience in the United States, audience fragmentation does not signal the end of mass market television. American viewers...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Author: Erwin Ephron
June 15, 1997
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Citation

Ephron, E. (1997a, June 15). Learning to live in Lilliput, the media-land where small is beautiful. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/learning-to-live-in-lilliput-the-media-land-where-small-is-beautiful


Research papers

Los niños nos miran (Spanish)

This work constitutes an initial qualitative exploration, first stage of a study that should be completed with a quantitative inquiry to throughout the year. Its content is a global description of the children's audience of Open...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Ulises Manuel Paolini
Company: Nielsen
June 15, 1997
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Citation

Paolini, U. M. (1997a, June 15). Los niños nos miran (Spanish). ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/los-ni-os-nos-miran-spanish-


Research papers

Proposal for reach and frequency calculation in a continuos panel (Spanish)

The objective of this study is to give an answer to the needs, inquires and difficulties faced by the Mexican advertising industry regarding the Reach and Frequency calculation for TY audience in a continuos panel by electronic measurement. Adding up...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Jose Ruben Elias, Luisa Fernanda Streber
Company: IBOPE AGB Mexico
June 15, 1997
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Citation

Elias and Streber (1997a, June 15). Proposal for reach and frequency calculation in a continuos panel (Spanish). ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/proposal-for-reach-and-frequency-calculation-in-a-continuos-panel-spanish-


Magazines

Marketing and research today (May 1997)

In the first paper of this issue, the author confirms the opinion of the European BroadcastingUnion (EBU1993) that the definition of television viewing and the inclusion of programme appreciation are the two most salient issues left to be resolvedin...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
May 1, 1997
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Citation

B.V., E. (1997a, May 01). Marketing and research today (May 1997). ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-may-1997-


Research papers

Children are watching us

This research work consists of a first qualitative survey, which is the first stage of a study that must be completed with a quantitative survey to be carried out throughout the year. It contains an overall description of the open television...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Ulises Manuel Paolini
May 1, 1997
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Citation

Paolini, U. M. (1997a, May 01). Children are watching us . ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/children-are-watching-us-


Research papers

Proposal for reach and frequency calculation in a continuos panel

The objective of this study is to give an answer to the needs, inquires and difficulties faced by the Mexican advertising industry regarding the Reach and Frequency calculation for TY audience in a continuos panel by electronic measurement. Adding up...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Jose Ruben Elias, Luisa Fernanda Streber
Company: IBOPE AGB Mexico
May 1, 1997
×

Citation

Elias and Streber (1997a, May 01). Proposal for reach and frequency calculation in a continuos panel. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/proposal-for-reach-and-frequency-calculation-in-a-continuos-panel


Research papers

Tv advertising effectiveness

The paper presents a study in which the short term effects of advertising on purchase behaviour were measured with single source data from a micro test market. The results show that real advertising effects are smaller than expected according to John...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Authors: Raimund Wildner, Klaus Kindelmann
Company: GfK
February 1, 1997
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Citation

Wildner and Kindelmann (1997a, February 01). Tv advertising effectiveness . ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/tv-advertising-effectiveness-


Research papers

Program types

This paper describes the work that has been carried out in order to measure the influences of program types on TV advertising effectiveness measurements. The results of the study clearly demonstrate, that different program types generate different...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Uwe Munzinger
November 11, 1996
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Citation

Munzinger, U. (1996a, November 11). Program types. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/program-types